Popular cashback service Ebates to send rewards directly to users e-wallets in Russia
American cashback web site Ebates.com is continuing its expansion into Russia by collaborating with the local leading payment service Yandex.Money. Now Yandex.Money’s 22 million users can have Ebates.ru cashback rewards sent directly to their e-wallets.
Russian stores make up almost 20% of stores offering cash back rewards via Ebates worldwide. Among them is the leader in Russian online retail, China’s AliExpress (part of the Alibaba Group). Currently Ebates.ru works with more than 575 online stores, where users can earn cash back, according to the company’s annual report. To date, Ebates worldwide members have earned $427 million in rewards since 1998.
In Russia, users can receive up to 16% cashback reward on their purchases when they have the reward sent to their Yandex.Money e-wallets. Ebates.ru processes payouts every three months.
The volume of the Russian e-commerce market has increased by 31% just in the last year and its total volume grew to close to $12 billion, according to research by AKIT. In addition, almost every other Russian user has made some purchases online, AKIT estimated.