Most Popular Payment Solutions Among Online Stores: Russia 2015
March 2, 2016
MARC, a global research agency, has studied the market of payment aggregators among 88,000 online stores in Russia.
The study for 2015 showed that the most popular platform is Yandex Payment Solution: 24% of merchants use it for accepting payments. Second choice among merchants is Robokassa with 20% of the market, down 6% from last year's study. Coming in third and fourth place were Interkassa and Unitpay with 5% and 4%, respectively. The least popular payment solutions turned out to be RBK Money, with just 3%, and Wallet One and Oplata, which are each used by 2% of the online stores surveyed.
The number of stores that accept more than one payment method is growing. Over 32% use three payment methods through multiple payment solutions -7% more than last year. Yet, 64% of merchants accept payments using only one method (either e-wallet or bank cards), and the rest offer their customers just two payment methods.
Most of online stores accept bank cards (76%), second popular method is e-wallets - 56% of merchants in Russia accept Yandex.Money, 47% take WebMoney, 45% accept QIWI, 13% offer PayPal, and just 3% accept RBK Money.
The study by MARC was conducted in Q4 2015 and the results were compared to those from Q4 2014.