Yandex.Checkout to provide invoice payments via Viber
June 21, 2017
Yandex.Checkout enabled online stores to send invoices to their customers via Viber messenger, allowing them to pay for goods and services directly in the messenger. This new option becomes available thanks to the cooperation between Yandex.Checkout and Russian email marketing service Imobis.
Receiving payments via Viber messenger is suitable for any companies that accept orders by phone, in social networks and instant messengers, for example, food or flower delivery services, shops selling items and accessories or Internet providers.
The invoice can be added to any Viber message, whether it is an advertising newsletter or a recurring payment notification. This will allow companies to increase sales conversion and make the payment process more convenient and smooth for the customer. Messages in Viber can contain text, images, links and files.
Invoicing through Viber can be done both in the company's dashboard at Imobis and with the help of the Bot in another messenger. The latter option is convenient for those moments when the customer does not have the right amount of cash for a courier delivery — the seller can easily send an invoice in Viber and accept a mobile payment. If for some reason the message in Viber is not delivered, the service will send a text-message to the client with a short payment link.
To start sending invoices via Viber the company needs to sign a contract with Yandex.Checkout and connect to Imobis. No complex technical integration is required. The history of paid invoices will be available in the company's dashboards at Yandex.Checkout and Imobis.
Yandex.Checkout is the leading service for accepting online payments in Russia, according to a 2017 survey by MARC. Yandex.Checkout received the Emerging Payment Award at the Merchant Payments Ecosystem conference (Berlin) in 2017. With this payment solution, merchants from all over the world can offer Russian consumers the online payment methods most popular among Russians and CIS-citizens: bank cards, e-wallets, online banking, mobile phones, QR codes, contactless technologies of Apple Pay and Android Pay as well as cash via mobile retailers and payment kiosks (there are over 250 thousand cash-acceptance points all over CIS). Currently, more than 76,000 online stores across the globe use Yandex.Checkout. The service helps to organize payment systems for websites and mobile applications, as well as billing systems via SMS, e-mail, chats or instant messengers. Thanks to the «Smart Payment» technology, Yandex.Checkout can adapt the payment process specifically for each user.
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Imobis is a Russian marketing newsletters service, providing communications via email, text messages and Viber messenger. Imobis helps various companies to send 15-20 million messages on a monthly basis. The company develops different mailing, invoicing services and marketing automatization systems, conducts researches and studies customers' behavior, allowing to predict people's preferences and define the best communication method. The platform was found in 2006. Currently, more than 10,000 companies work with Imobis, including Hoff, BELWEST, Amway and many others.
With more than 800 million people on the platform in 193 countries, Viber gives people all over the world the ability to connect in the way that works best for them, whether that's through one-on-one messaging or group chats, voice or video calls or following brands and celebrities on Public Chats. Viber is the most popular messenger in Russia with 82 million users, according to the 2016 J'son & Partners Consulting research. Viber can be used on iPhone®, iPad®, Apple Watch®, Android™ phones and tablets, Windows Phone 8, Windows 10®, Mac, and Linux devices over data or Wi-Fi connections. Viber is a part of Rakuten, Inc., Japanese Internet giant and one of the world's leading Internet services companies.