Yandex.Checkout provides online prepayments for MINI Cooper S–partnering with BMW Group Russia
August 3, 2018
Collaborating with Yandex.Checkout, MINI online showroom has launched online prepayments for MINI Cooper S cars in Russia. The exclusive MINI Collection 25 is now available for booking and prepayment via a bank card without additional fee. Previously online preorder of MINI Cooper S cars had been launched in the UK and South Korea, and now MINI offers this opportunity to customers in Russia.
MINI online showroom cooperates with a number of MINI dealers in Moscow, Saint Petersburg, and Krasnodar. To preorder a MINI COOPER S 3-door, a customer needs to choose a unique number of a car from MINI Collection 25 via the website, then to fill out contact information, date and address of the dealer center convenient for getting a car. 25 thousand rubles (approximately $400) is enough for booking, the rest sum is paid in the dealer center before delivery of the desired car.
MINI Collection 25 is a limited series of MINI Cooper S 3-door cars in Pure Burgundy colour and with LED door projector of serial number (from 1 to 25). The exclusive collection counts for 769 cars worldwide, 25 of them are for sale in Russia.
Partnership between BMW Group Russia and Yandex.Checkout reflects the expanding trend of preordering and selling cars online. Yandex.Checkout has been providing customers with such an opportunity since January 2017. According to the latest data by Yandex.Checkout, in the first six months of 2018 number of customers prepaying cars online via Yandex.Checkout has increased by 20% in comparison with the same period of 2017.
Yandex.Checkout is the leading service for accepting online payments in Russia, according to a 2018 survey by MARC. Yandex.Checkout received the Emerging Payment Award at the Merchant Payments Ecosystem conference (Berlin) in 2017. With this payment solution, merchants from all over the world can offer Russian consumers the online payment methods most popular among Russians and CIS-citizens: bank cards, e-wallets, mobile phones, cash via mobile retailers and payment kiosks (there are over 250 thousand cash-acceptance points all over CIS). Currently, more than 90,000 online stores across the globe use Yandex.Checkout.
Yandex.Checkout was launched by Yandex.Money in 2013. Yandex.Money is the joint venture of search engine Yandex (NASDAQ: YNDX), and Sberbank, the largest bank in Russia. Yandex.Money also offers consumers easy, safe, and reliable methods of paying online on its own site and mobile app. The service hosts about 35 million user accounts. Yandex.Money is the largest electronic payments service in Russia, according to a 2017 survey by Mediascope.
The company BMW AG is part of the BMW Group and is the world leader in the production of premium cars. In the Russian market the company is represented by BMW Group Russia (BMW, BMW i, MINI, Motorrad). The first official dealer of BMW appeared in Moscow in 1993. BMW Group Russia conducts socially responsible business, participates in educational and charitable programs.